My Daycare Center will offer a secure, loving environment for children ages three months to six years and will be staffed by child care professionals trained in early learning programs and curricula. We intend to diversify our service offerings after our first year in business, thereby adding new revenue streams and increasing operating income.
Low class, middle class and high class people Our Competitive Advantage Going by the state where we have chosen to start from, we found that there are no day care centers in the vicinity we are, which is why if we are able to do our due diligence, and we are able to attract a crowd of customers there, then there is the possibility of hitting success in the first few years of operation.
We plan to run a standard day care business which is why we hired one of the leading business consultants to work with us in setting up our business. The business consultant we have hired has over 10 years of experience in business management and has successfully opened several day care businesses in major cities across the United States of America.
So far, there are clear indications that with what he has brought up, we shall no doubt do well and even surpass other businesses in the state. We believe that for us to have hired one of the experts in town, without a shadow of doubt, we will do exceptionally well when eventually we kick start.
Sales Forecast It is important to state that our sale forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.
Below is the sales projection based on the location Ohiowhich already has an avalanche of day care centers. Over and above, as Advanced Care gets established, our net profitability will likely witness a boom as that indeed is what we project.
Marketing Strategy and Sales Strategy Advanced Care will throw a grand opening party when it does start. One of the very unique things that we plan to do on that day is to; unveil some of the professionals and junior employees that we have.
That is those who will help us get things started on the right footing.
Why is this a big one for us? It is a big one for us because people will have an opportunity to interact with this people, as well as ask all the questions they want.
In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but generate a high number of people; Position our greeters to welcome people as they arrive Create a loyalty plan that will enable us reward our regular customers Position our flexi banners at strategic positions all around the vicinity Advertise our Advanced Care Business on yellow pages magazines Partner with health agencies that have the interest of adults at heart.
Our Pricing Strategy When it comes to fixing prices for our services, we will ensure that we set pricing in line with what is available in the day care trade. We are very aware that we have got to lower our price so that we will be able to attract customers like never before as we seek to gain recognition as newbies.
When this is achieved, then bottom line is that our customers will derive real satisfaction when they bring their relations to us. Payment Options Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets; Payment by cash Payment via Point of Sale POS Machine Payment via online bank transfer online payment portal Payment via Mobile money In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.
Adult Day Care Business Plan — Publicity and Advertising Strategy One of the ways to get our business in faces of all and sundry is to have our marketing strategy ready.
When it comes to publicity and advertising, we have a low budget for it simply because our business is located in a place that can easily attract the numbers of customers we would need with little or no stress on our own part.
But for the fact that we hope to some day in the near future have more branches, we have decided to create a budget for publicity and advertisement for the major aim of introducing our brand in the market place.
Everything that we will do in this regard is geared towards communicating our brand. Here are the platforms we intend leveraging on to promote and advertise our business; Place adverts on both print travel magazines and electronic media platforms Sponsor relevant educational community programs Leverage on the internet and social media platforms like; Instagram, Facebooktwitter, et al to promote our brand Install our Bill Boards on strategic locations Distribute our fliers and handbills in target areas where guardians can be found.
The cost of Launching a Website: The amount includes the salary of all employees and the CEO Owner for 3 months. It is for this reason that Advanced Care is a private business that is solely owned by Mrs. These are the areas we intend generating our start — up capital; Generate part of the start — up capital from personal savings Source for soft loans from family members and friends Apply for loan from my Bank N.
All the papers and document has been signed and submitted, the loan has been approved and any moment from now our account will be credited and we will be able to execute all the things that needs to be executed.
We have decided to start our first outlet in a competitive location like Dallas.“The Child Care Center Business Plan Workbook” Public Counsel provides free legal services to low-income licensed and non-profit child care Bplans’ website offers an array of sample business plans that could be used a guide when preparing your own business plan.
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