CLXas part of its strategy to grow in and beyond its core in fast-growing, higher-margin consumer-product categories, today announced it will acquire Burt's Bees, a leader in the natural personal care category. The highly fragmented U. The acquisition of Burt's Bees is strongly aligned with Clorox's Centennial Strategy to pursue growth in areas aligned with consumer "megatrends" in health and wellness, sustainability, convenience and a more multicultural marketplace.
It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co-founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company.
This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. This helped them to capture a wide market swiftly as the customers today are very sensitive and prefer natural products over chemical-oriented ones.
With the increasing pollution, there is more awareness among the people to use environmentally friendly packages and products as far as they can.
The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them.
This means that the company can do very well in the market provided some changes are made. The customers are at the top of any company.
It cannot do well unless it has enough buyers for what it sells. So firstly, I feel it should undertake heavy survey methods to know what customers are actually looking for in their products, what are they missing, what are their desires.
Time changes and so do people and their tastes. Secondly, I also feel the company should invest a certain lump for its advertisement. It lacks a lot behind in this area as compared to its customers. So, I feel it should also work towards its advertisement.
It would also save some labor costs. As far as financial aspect is concerned, as I have mentioned in my earlier discussions, I very strongly believe that the most important concern of the company is that it should never run out of cash.
According to me, we live in an internet era. Many people especially females always look for the products for their skin and hair online; to check if there is anything new in the market which is better than what they are using.
It can also distribute free samples of their upcoming products to the customers along with their order to increase their awareness and ultimately their sale.
For starters, if they do not get direct sale online then they can have a tie up with a popular brand of a different industry, say clothing where people make their most online purchases and give out free samples along with their orders. This could be the best marketing strategy for the company. In my second opinion, they should try selling their products at the local market stores where people do most of their shopping.
And lastly, in the worst scenario if nothing works out then it should be a wholesaler. This in my opinion will be the summary of all my suggestions.
More research, get the right product for the customers, increased use of technology, controlling costs and selling products online. Choose Type of service.Determine whether Burts Bees grew or shrank during the last recession. This is useful in estimating the financial strength and credit risk of the company.
Compare how recession-proof Burts Bees is relative to the industry overall. About Burt's Bees Burt's Bees is a leading manufacturer of earth-friendly natural personal care products. The company manufactures more than products in categories such as lip care, face care, body care, hair care, men's grooming, baby care and outdoor remedies.
Lehman Brothers acted as sole financial advisor to Clorox on the deal and Goldman Sachs advised Burt's Bees. More from MarketWatch CNBC’s Jim Cramer says stock market is in ‘a very serious.
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|The Secret Life of Bees||Forty additional employees were hired and an abandoned bowling alley became their new manufacturing location. During this time, Quimby read one of Burt Shavitz's 19th-century books about bee-keeping which included home-made personal care recipes and Burt's Bees entered into the personal care products industry.|
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The Face Wash market report further emphasizes on driver and restraint factors in the global and regional level. In fact, the CEO John Replogle believes that by focusing on effective, natural and unique components, but also by promoting friendly production processes with the planet, Burt’s Bees impose expectations of quality products, and win category of consumer personal care.
This financial freedom allows her to dictate the terms of her own life and remain relatively aloof from the racist society she lives in. It’s unclear (for now) why August automatically invites Lily and Rosaleen to stay with her, except that she seems naturally hospitable and generous.